Regional Product Specialist | Maddison Consultants

Electrical

Date posted: 8th July 2026
Region: South East
Country: United Kingdom
Salary: £55,000 to £65,000
Benefits: British Manufacturer now Hiring !

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Stunning role to pay for this market leading brand - Early applications strongly advised !

Regional Product Specialist – (Ground Care Equipment) £55-65k Neg Basic plus Bonuses + Car

Role Purpose

As a Regional Product Specialist, you will be the face of the Company in your territory, bringing products to life through demonstrations, technical expertise and exceptional customer engagement.
Working closely with the dealer network, key end users and internal sales team, you will help drive demand for the Group product ranges by showcasing the value of the equipment, building lasting relationships and identifying new commercial opportunities.
This is a varied, customer-facing role that combines product demonstrations, technical support, dealer development and business growth. It is ideally suited to someone who enjoys being on the road, thrives in front of customers and takes pride in delivering an outstanding customer experience.

Key Responsibilities

•            Plan and deliver professional product demonstrations across the Premium product ranges.
•            Build strong relationships with dealers, grounds professionals and key end users.
•            Identify and develop new business opportunities within existing and prospective customer accounts.
•            Support dealers with customer visits, product launches, open days and promotional events.
•            Deliver product training to dealers and customers, ensuring confidence in both product capability and application.
•            Act as the technical product expert within the sales team, providing guidance and advice to customers and colleagues.
•            Work collaboratively with Key Account Managers to generate and convert sales opportunities.
•            Gather market intelligence, competitor information and customer feedback to support future product development and commercial strategy.
•            Maintain accurate customer records, opportunities and activity within Microsoft Dynamics 365 CRM.
•            Represent the Group professionally at exhibitions, trade events and industry functions.
•            Work closely with the After Sales, Marketing and Engineering teams to ensure customers receive a seamless experience throughout their journey.

What Success Looks Like

•            High-quality customer demonstrations delivered.
•            Growth in sales performance.
•            Strong dealer engagement and development.
•            New business opportunities identified and converted.
•            Excellent customer feedback and relationship management.
•            Accurate CRM management and pipeline visibility.
•            Positive contribution to team objectives and wider business initiatives.

Skills & Experience
Essential

•            Experience in a customer-facing sales, technical or demonstration role.
•            Excellent presentation and communication skills.
•            Ability to confidently demonstrate technical products to a wide range of audiences.
•            Strong relationship-building and influencing skills.
•            Self-motivated with excellent planning and organisational ability.
•            Comfortable working independently whilst remaining a collaborative team player.
•            Full UK driving license.
•            Willingness to travel regularly, including occasional overnight stays.

Desirable

•            Experience within professional turf, ground care, agricultural, horticultural or related machinery sectors.
•            Understanding of dealer networks and indirect sales channels.
•            Experience using CRM systems, ideally Microsoft Dynamics 365.
•            Knowledge of sports turf maintenance and machinery applications.

Personal Attributes

•            Has genuine enthusiasm for building relationships.
•            Enjoys helping customers solve problems.
•            Takes ownership and follows through on commitments.
•            Is naturally curious and keen to learn.
•            Communicates with confidence and professionalism.
•            Has a positive, can-do attitude